Wine is no longer the ideal gift. What can replace it?

For many years, wine has been a popular promotional gift – elegant, prestigious, and versatile. Companies have particularly favored still wine as a suitable way to delight business partners and customers, and until the end of 2023, it was also tax-deductible as a promotional item. Until 2023, it was possible to reduce the tax base for calculating income tax by the amount spent on still wine

From 2024, the rules will change significantly. Expenditure on still wine will no longer be tax-deductible advertising expenditure. The cost of purchasing still wine cannot be used to reduce the tax base for income tax. This will certainly affect not only company budgets, but also the selection of suitable promotional gifts.

But don't despair – you still have plenty of options!

What to choose instead of wine?

There are a number of practical, stylish, and tax-deductible promotional items with custom printing on the market that will please just as much – or even more than a bottle of alcohol.

Tips for alternatives:

• Promotional thermos cups or bottles – ideal for both winter and summer

• Designer gift sets – for example, with tea, honey, or cookies

• Office sets – notepads, pens, notebooks with logo

• Practical electronics – power banks, USB drives, or charging cables

• Gifts for well-being and relaxation – candles, blankets, aroma diffusers

All these products can feature your logo or other branding while staying within the legal limits for tax-deductible promotional items.