How to sell ice cream today? The latest trends that will attract customers

We all love the sun and beautiful summer weather. This also means craving something sweet and refreshing, which ice cream perfectly fulfills.

Here are a few tips and trends we've noticed for the upcoming season regarding ice cream colors and presentation. But first, here are some reasons why you should profit from selling frozen products, if you don't already:

Reasons to serve ice cream

• Color - people buy with their eyes. (or with their children's eyes!)
• Popularity - almost everyone loves ice cream!
• Low initial costs—easy and affordable to add to your existing business, especially if you already sell chilled drinks and snacks.
• Positives: Ice cream evokes pleasant moments, feelings of joy and well-being. Ice cream is great for your brand image, especially if it is high quality, tasty and served in a practical, easy-to-hold paper cup with your own print.

How to stand out when selling ice cream?

In the past, it was enough to sell a few types of scoop or soft ice cream in waffle cones.

Now, however, when ice cream is sold on almost every corner, you need to be unique and "wow" everyone. This is also worth keeping in mind when organizing a social event or party where you want to serve ice cream. People will remember your ice cream and your company for a long time.

That's why it's important to refine not only the flavor of the ice cream, but also its appearance and how it is served:

1. Colorful ice cream attracts attention

Visually striking ice cream is literally a magnet for the eyes and cameras today. The trend for 2025 is pastel shades such as soft pink, lavender, pistachio, or mint, often combined with contrasting shades such as ruby red, orange, or neon details. The more original the color, the greater the chance that your ice cream will appear on Instagram.

2. Flavors, layers, and the wow effect

Traditional flavors are a safe bet, but people want to try new things. And it is precisely unusual flavor combinations that often attract the most attention, especially on social media.

The most popular new flavors:

• Salted caramel with sea salt
• Matcha, lavender, black sesame
• Coconut & lime / mango & chili
• Protein or vegan ice cream
• Bubble gum or Unicorn edition (for children)

TIP: Always offer 1–2 "experimental" flavors that change regularly – customers will want to come back to see what's new.

Modern customers want more than just one flavor. Multi-layered sundaes, flower-inspired presentations, and ice cream with a surprise inside are all the rage. Add to that:

• à la carte toppings (salted caramel, pink chocolate, fruit coulis),
• delicate sprinkles, dried flowers, marshmallows,
• impressive serving – for example, with a piece of crème brûlée or a "smoking" ice cream effect thanks to dry ice.

This ice cream sells itself.

3. Consider healthier options

More and more customers are looking for ice cream that not only tastes good, but also fits their dietary restrictions. The trends are:

• lactose-, egg- and sugar-free ice cream,
• plant-based and vegan options (e.g. made from coconut or almond milk),
• ice cream enriched with vitamins, probiotics or collagen,
• and even functional ice cream – for example, with added protein or adaptogens.

Healthier does not mean boring – quite the opposite.

4. Sustainability

Customers now see sustainability as a necessity. Recycled napkins, wooden or biodegradable spoons, and certified recyclable paper cups are now pretty much standard.

5. Branding makes it memorable – ice cream in a cup

Recently, people have become fond of ice cream in cups. Ice cream cups are practical; they are easy to hold and can be set down for a moment. For you as a seller, this is a great opportunity to make a lasting impression on your customers. Paper ice cream cups are ideal for placing company advertisements. Branding on ice cream cups will help you stand out from other sellers and increase sales.

Want to be a "cool" ice cream seller?

Choose our paper ice cream cups with advertising print included in the price!

Advertising ice cream cups >>

Want more customers at your stand?

Check out our advertising flags and banners and attract customers easily!

Promotional flags, roll-ups, banners >>

Need advice on promotional items or advertising printing? Don't hesitate to contact us. We are here for you!